Working Together to Develop Marketing Solutions for Broadband Providers

Windy Hill Consulting Services

The broadband industry is in a state of constant change; new competitors, legislation, emerging technology, and changing consumers. Customers want robust speeds and affordable costs. You need pricing that is competitive and profitable with fewer resources. Where is customer demand so you know where to allocate building costs? Windy Hill Consulting Services.

Windy Hill’s DART (Data, Acquisition, Resources, Target) service offerings can help you find the answers.

Data

It’s imperative to understand the available data coming from your own internal systems and departments. Equally important is recognizing the type of information that’s available through external resources. Do you feel comfortable knowing what is working and what isn’t? Unfortunately, there are no crystal balls in marketing, but having good data from the right source is the next best thing.  Without intentional measurements, there can never be effective improvements.

  • Billing System
  • Network Utilization Tools
  • Customer Churn
  • Customer Satisfaction
  • Departmental Data Sharing and Tracking
    Windy Hill Consulting Services

Acquisition

Windy Hill has the experience to help your team create and implement a comprehensive plan for customer growth and profitability. We place equal focus on customer experience to retain and upsell. After all, reports say the cost is 7x greater to acquire a new consumer than to keep an existing one. Acquisition, retention, upsell initiatives, and new product offerings work together to create positive ARPU growth and happy customers.

  • Sales Teams and Culture
  • Commission and Incentive Structure
  • Training
  • Customer Experience Retention and Loyalty Programs
  • Marketing and Promotional Budgets
  • Communication Channels and Education
  • Pricing and Profitability
  • ARPU

Resources

Does any of this sound familiar? The no or one-person marketing department? The wearing-many-hats, new at marketing, or too many projects marketing person? The need to tell your story using social media and build a sales culture? If so, we’ve been there and got the t-shirt. We can help identify and recognize possible internal and external resources to help you accomplish more.

  • Department Structure
  • External Sources
  • Identifying Internal Sources
  • Coaching/Mentoring
  • Building a Plan

Target

Is every customer your customer? Finding who and where your market is waiting is not always easy. It takes the right data, resources, and acquisition plan. Utilizing the right tools and working together, we can pinpoint your target market.

  • Demographic Information
  • Competitive Analysis and Landscape
  • Marketing Message and Channels
  • Identifying the Solution

Please contact us to get started.

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Windy Hill Consulting Services
Windy Hill Consulting Services

Services - Windy Hill Consulting

Experience is only valuable when shared.

Visit Us

3193 Highland Road, McMinnville, TN  37110

Call Us

931.224.7863

Email Us

carrie@carriehuckeby.com